Yahoo Serach Marketing New Features:

• New Ad ranking algorithm
• Advertisement Testing: Now test multiple varitions of AD Copy
• Improved Conversion Tracking
• Campaign optimization with Goal Based Target
• Completely Redesigned Control Panel

Now setting up ad is easy and more effective. Now yahoo gives more preference to AD relevancy for better user experience. More detailed report for better return on Investments (ROI). Now Indian advertisers have ability to test the ad’s performance and measure the rate of conversion.

“Yahoo!’s new technologies and features encourage more participation in the growing area of search advertising to make us a ‘must-buy’ in advertisers’ marketing mix. We are very excited to introduce this new platform, which makes it easier for marketers to understand the performance of their campaigns and experiment more frequently with the medium,’ said Prashant Mehta, Vice President & Head, Advertiser & Partner Group, Emerging Markets Yahoo! Inc.

“The new and more powerful Yahoo! Search Marketing platform will enable marketers to manage their campaigns with ease and potentially derive improved ROI,’ said Sandeep Deshpande, GM, Search Marketing & Small Business, Yahoo! India. “Additionally, it presents a significant opportunity for existing YSM advertisers across the world to target Indian consumers.”

Yahoo! India is focused on constantly creating innovative platforms, developing new technologies and offering compelling online experiences to the world’s largest Internet audiences. This is a significant step towards achieving the above. For more information about Yahoo!’s current search marketing offerings, please visit:

http://searchmarketing.yahoo.co.in/