New Improved Yahoo! Search Marketing Platform »

Yahoo launched new Yahoo! Search Marketing (YSM) platform for India. Now yahoo PPC gives more flexibility and added features to Advertisers in India.
Yahoo Serach Marketing New Features:

New Ad ranking algorithm
Advertisement Testing: Now test multiple varitions of AD Copy
Improved Conversion Tracking
Campaign optimization with Goal Based Target
Completely Redesigned Control Panel

Now setting up ad is easy and more [...]